WP Weekly 230 – Branding

WooCommerce gets new branding and a cool new logo – along with a future focus with ‘more in core’. The new releases for this week are: SureMails, Magma Theme, and Shortcodes Analyzer. Also, focus on the WordPress community projects like InfluenceWP and WPGivesAHand.


Independent Analytics is a simple and privacy-friendly alternative to GA4. Track visitors, eCommerce sales, form submissions, & more. Download for free.

Kinsta managed WordPress hosting with unparalleled speed, leveraging Google Cloud and the latest C3D servers, it ensures lightning-fast performance.

Merchants love Omnisend. So will you – Omnisend is trusted by 125,000+ brands who love using it for email & SMS marketing. Sign up now

Platform InMotion with high performance servers for serious WordPress websites, comes with hassle free deployment tools and expert support.

↑ Community Sponsors supporting this weekly

What’s Buzzing in WordPress 💖

  • New Woo Branding… WooCommerce has a new website branding and a cool new logo. Change is happening under the hood also, Beau Lebens, Woo Artistic Director, informs: “we’ve shifted from building a collection of plugins and services toward creating a more comprehensive, integrated platform… we’re integrating more essential tools into the core platform and improving our functionality”.
  • No NitroPack for Magento… from February 05, 2025, NitroPack will no longer sell new subscriptions or offer upgrades on existing subscriptions for Magento and OpenCart. NitroPack optimizations will remain active on Magento and OpenCart sites until December 01, 2025, but there will be no updates after May 01, 2025.
  • New Magma Theme… with a focus on top performance scores in PageSpeed Insights, Dumitru Brinzan has released the Magma Theme that is built with Tailwind CSS and ACF Pro. Check Magma Theme Demos featuring website layouts for Church, City Hall, Football Team, Games, and Reviews.
  • Static Website + Hosting… the team at Simply Static has opened early access to Simply Static Studio service – promising an all in one solution which includes: Simply Static Pro, hosting, magic link login, team management, migration, and priority support.

New Plugins: SureMails, StellarPay, Shortcodes Analyzer

New SureMails… ‘Sure’ products family has a new member SureMails plugin for SMTP setup on your WordPress website. This completely free plugin promises fail proof email delivery with advanced features, analytics, and fail over mitigation.

StellarPay Woo + Stripe… Ben Meredith from StellarWP shared (Links X) new WooCommerce and Stripe integration in the StellarPay free plugin, “that is WAY better than anything I’ve ever used. It’s honestly so far beyond MVP already”.

Shortcodes Analyzer… Baljinder Singh from WPspin LLC has released a free Shortcodes Analyzer plugin. It scans all posts, pages, and custom post types to see exactly where shortcodes are being used and help in the clean up process.

New Features: FlyWP, SureCart, Wishlist Addon, Divi

FlyWP Google Backup… the team at FlyWP has added the much requested feature to use Google Drive as a backup provider to backup all your WordPress websites within your FlyWP dashboard.

SureCart Affiliates Reporting… SureCart has updated with new reporting features for both merchants and affiliates. Like an instant overview to see commission, clicks, and payouts. Also, detailed referral histories and order type insights.

SureCart + Wishlist… SurelyWP’s Wishlist For SureCart addon 1.1v has added an option to display Wishlist Tab in the slideout cart and the customer dashboard.

Divi 5 Breakpoints… now with seven pre-defined breakpoints and a customizable Responsive Breakpoints feature to customize the width of each breakpoint.

Extended WordPress Buzz 🔥

  1. WP 6.8 Features Roadmap… Krupal Lakhia published comprehensive details for the upcoming WordPress 6.8, which is scheduled for release on April 15, 2025. Like design improvements, polishing Query Loop, refining data views, and performance improvements.
  2. Gravatar’s 2025 Roadmap… in recent times, Gravatar service has seen many new features. Their 2025 roadmap includes many more, like Mobile SDKs upgrade, introducing an email verification service that works like CAPTCHA, new playground, and code examples.
  3. Gutenberg Headings Color… 20.2v update has added an option to change color of all headings at each individual heading level. Previously, one could only change colors for text, background, and link on the content block.
  4. Core WordPress RC Update… WordPress 6.7.2 Release Candidate 1 version is now available for your testing. This release candidate includes 32 bug fixes for core and block editor.
  5. WP Milestones… Katie Keith shared (Links X) Barn2’s Document Library Pro plugin has reached $1 million lifetime revenue milestone. Tutor LMS has crossed the 100,000+ active installations milestone for the plugin in the repository.
  6. Dress Code for WordCamp Asia… for those attending WordCamp Asia 2025, take note of the dress code for the venue. “Appropriate attire is required for entry to PICC. Guests wearing shorts, undershirts (sando), or slippers/flip flops will not be allowed to enter”.

Quick Bits 👍

  • Love WordPress Wapuu? Check list of 145+ WordCamp Avatars.
  • New advanced developer courses added on WordPress VIP.
  • Matt talks WP Engine & WP Future on The Logan Bartlett Show.
  • Jamie published ‘Does WordPress need Radical Rethink in 2025?’
  • Patchstack cross 10,000 virtual patches (Links X) for WordPress!
  • How will AI transform SEO world?
    Have your say by submitting this quick 10-minute survey and get access to findings for informed decisions. This survey is organized jointly by Weglot, WP Rocket and RankMath.

Matt Mullenweg on Joost de Valk…

Matt posted on X that he will not participate in anything Joost de Valk is involved. “Before he tries to make more drama about not being at WordCamp Asia, I just wanted to say that I feel ‘Joost’ stabbed me when I was down, betrayed confidence, tried to take advantage of a situation for personal clout and influence…”

In Focus: WordPress Community Projects

InfluenceWP… a passion project for giving back to WordPress, InfluenceWP in just 4 months has listed 100 exclusive deals for WordPress products and services and closing in on 100 members milestone. A good start!

WPGivesAHand in 2024… the 5th year of the WPGivesAHand movement, donated $6,985 to eight charities, which was collected through 10 participating companies from the WordPress ecosystem – congrats!


WP Buffs – Let our 24/7 team take the pressure out of WordPress management. Start your WordPress care plan today, use code WPWEEKLY for 25% Off 1st month.

SureTriggers now on 100,000+ websites automating their manual tasks. Join them today with a special offer of 15% Off Annual Plans!

20i® Next-Gen WordPress Hosting – Blazing-fast cloud platform with free Staging, Cloning, WordPress Manager, CDN & Edge Cache. No plug-ins required!

Bit Flows is a drag & drop automation plugin like Zapier inside WordPress with advanced features like Router, Repeater, Delay, Conditionals, Webhooks.

↑ Community Sponsors supporting this weekly

💖 The WP Awards 2026

Nominations ends this week, Submit Nomination of own or your favorite WordPress products or services.

Upcoming Events 💬

Flagship WordCamps
April 09 - 11, 2027: WordCamp Asia 2027, Penang, Malaysia.
May 27 - 29, 2027: WordCamp Europe 2027, Málaga, Spain.
Not yet announced: WordCamp US 2027.

Offline Events for WordPress
October 16, 2026: WP Suomi 2026, for Nordic WP enthusiasts, Oulu, Finland.
October 27, 2026: PressConf EU 2026, in Barcelona, Spain.
November 11, 2026: CloudFest Americas, in Miami, Florida, USA.

Upcoming WordCamps
September 18, 2026: WordCamp Belgrade 2026, Belgrade, Serbia.
September 18, 2026: WordCamp Bretagne 2026, Rennes, Brittany, France.
October 03, 2026: WordCamp Rajasthan 2026, Jaipur, Rajasthan, India.
November 05, 2026: WordCamp Canada 2026, Vancouver, Canada.
November 12, 2026: WordCamp Netherlands 2026, Netherlands.
November 13, 2026: WordCamp Pisa 2026, Pisa, Italy.

Use the Submit Form to feature your WordPress product / service news - it's free, with the mission of spreading WordPress goodness. Connect on Social platforms: Twitter (X), Facebook, LinkedIn, & Bluesky.

New Here? Click Here to get the next issue of WP Weekly. Some content may contain affiliate & sponsored links, see disclosure.

❤️ Our Community Sponsors

Universally

Universally allows you to easily translate your WordPress site into any language within minutes, so you can benefit from multilingual SEO & grow your traffic. It seamlessly integrates with popular SEO plugins, WooCommerce, and more.

SEOPress

SEOPress is the WordPress SEO plugin for people who manage more than one site: full white label for client handovers, one-click migration from Yoast or Rank Math, and bulk AI generation of titles, meta descriptions and image alt text.

WPVibe AI

WPVibe.ai allows you to safely manage your WordPress site with Claude, ChatGPT, Cursor, or any other AI agent of your choice for free. Use our deep integrations with popular plugins like Elementor, WooCommerce, and more at no extra cost.

Fluent Cart

FluentCart combines performance, flexibility, & control in one powerful WordPress eCommerce plugin. It empowers you to sell physical or digital products, hybrid product listings, subscriptions, memberships, and more.

WP Shell

WP Shell is an online course by hosting expert Karl Kubelet. Learn how to run & manage your own WordPress site on dedicated Servers, VPS, or Cloud. It covers provisioning, setup, security, performance, backups, disaster recovery, & more.

WP Engine Newsroom

In the WordPress ecosystem, media companies often are forced to stitch together disconnected tools. Designed specifically for media organizations publishing at scale, learn how WP Engine Newsroom simplifies publishing.

20i hosting

20i® Managed WordPress Hosting offer blazing fast cloud platform with free Staging, Cloning, WordPress Manager, CDN & Edge Cache. Embrace traffic spikes with dynamic autoscaling built for always-on, always-fast performance.

Melapress

Melapress builds professional-grade WordPress security & management plugins: 👁️WP Activity Log – complete user & site audit logging and activity tracking 🔐Melapress Login Security – strengthen user account security. And, many more plugins.

image

Here is an opportunity to enhance the visibility of your WordPress products and services among WordPress users, freelancers, and agency owners with the community sponsorship program at 'The WP Weekly'.